Google Penguin Penalty Checker and Recovery
People often spend a lot of time and effort in building a website. However, soon they realize that building a website is only the first mountain that needs to be scaled. Making sure search engines like Google shows your website when someone search for related keywords is much harder. People, either themselves or via an external agency, employ several SEO tactics that aid them in this process.
And then comes the mighty Google Penguin Penalty update. All the traffic on a person’s website can be lost immediately after the penalty checker is updated. The purpose of the Google Penguin update is to ensure that websites are not using unnatural backlinks and over optimizing tactics to improve backlink strength. Do not worry, a penalty is not forever and one can recover from said Penguin penalty.
Google Webmaster Tool:-
Google Webmaster tool has several guidelines that dictate the “ethical” and “right” way to improve a website’s PageRank. The first thing any website owner should do becomes familiar with the aforementioned guidelines. These can aid and speed up the recovery process.
Why did YOU get penalized?
Penalties are often of two types, manual and automatic. A manual penalty is imposed by an employee of Google WebMaster. Check your Webmaster tool for said notification. Another is when Google updates its algorithm which determines how pages are ranked, in other words, the Penguin update. This will automatically reduce traffic on your website.
The unnatural and the over optimized:-
Backlinks are used so people can find your website on the internet. However, many times others can create unnatural backlinks to your website, even your SEO agency can use such practices to give false good-looking results.
Furthermore, over-optimized anchor texts that are irrelevant to your website and the value it supposedly gives to the user are potentially harming. These are all faulty practices that are an attempt to “beat” the Google Page Rank.
Request, Remove and Disavow:-
The first step is to identify all of your backlinks so you can determine the unnatural ones that harm your reputability with Google Webmasters. There are several tools one can use such as Monitor Backlinks. It is advisable to maintain a personal spreadsheet that can optimize the process. Once all faulty links have been identified, drop in a kind email requesting the owner of the website to remove said links.
Remember to be polite as this is entirely out of your control. Next, remove all links you can by using your Google Webmaster tool. It is essential to remember that Penguin updates are not permanent and many steps to recover. The last resort is to use the Google Disavow tool to have removed those links that are unresponsive. Remember to send the Disavow tool as last resort.
Wait for the Mighty Penguin to return:-
Once all these steps have been followed, just wait around for the next Google Penguin update. If done correctly the penalty will have been lifted and you can enjoy traffic on your website like you used to.
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