Google is one of the most used search engines on the planet, which makes it an important part of any website that wishes for users to discover them. Website owners spend a lot of time and resources in SEO activities that improve their website’s visibility on Google.
All of which can be undone with the simplest of algorithmic update released by Google. This can result in a penalty which brings serious downfall in traction and traffic on the website.
How to check for Google Penalty?
More often than not, people do not even know for a while that their website has received a penalty unless it’s a Manual Action which is informed via a notification.
The most basic way is to keep reviewing your Google Analytic Tool and look out for drops in traffic around the times of released updates. This can be hard to do.
Another way is to hire a Digital Consultant, such as WEBrandMart. Their Professional Expertise can go a long way in identification and recovery from such a penalty.
Another alternative is to use a Penalty Checker Tool like Fruition. In a two-minute analysis, it will not only display a fall in traffic but will give a detailed analysis showing which web page, in particular, is affected. Furthermore, it clearly shows which update has affected which web page in particular.
The Penguin and the Panda
The Panda update, in particular, ensures that no duplicate content, thin content and computer-generated content is not present on the website. Google considers such content to be of low quality and have no addition to the real value of the user’s experience. Keyword stuffing and such practices are often done to improve page rank and Google penalizes that.
The best way to recover from such a penalty is to ensure the quality of your content is good. Delete duplicate content pages and avoid thin content. Web sites that aim to provide actual benefit via original and meaningful content will find themselves on the path of recovery.
The Penguin update primarily targets those websites and pages that are trying to “fool” Google Page Rank by employing unnatural back links, Do-follow links, unnecessary redirects and faulty keyword anchors. These tactics are seriously frowned upon by Google and therefore penalized by Google.
Recovering from the Penguin
The Google Penguin update can leave many bewildered. It is a scary and long process to recover from a Penguin penalty, however, it is not impossible. First, use a tool that checks for Google penalty to identify the bad links.
Once done, reach out to said webmasters and politely ask them to remove their links to your website. Your Google Webmasters Tool is your best ally in this battle. Once you have managed to remove all links you can control the removal of, move on to the Google Disavow tool.
This can be used to disavow those websites that are unresponsive to your requests and for links you can’t control at all. Send this report to Google and wait. In some time, you should see some improvement in your traffic once the penalty is lifted.